IraThe son of a martial arts father and an aerobics instructor mother, Ira has been groomed for a fitness career from a young age. For the last 19 years Ira has fulfilled many different roles in the industry from personal trainer, general manager, group fitness coordinator, and entrepreneur.  He has been award several group fitness awards including Canadian Fitness Instructor of the year and has hosted standing-room-only classes across Canada. Highly regarded in the fitness community, Ira has become known for creating memorable, fun, and motivating learning environments.  He currently owns and operates Cornerstone Fitness a fitness consulting company that fulfills a variety of roles for fitness participants and fitness leaders.In the last couple years his career has award him the opportunity to pass on his knowledge as a fitness professional presenting at national fitness conferences.He is passionate about helping people recognize the potential of following their dreams and living a life fully alive.


  • B.A. Kinesiology York University
  • Can Fit Pro FIS
  • Schwinn Cycle Inst
  • POUND pro
  • BLS Inst
  • BOSU Complete Instructor